Elite Athlete Product Testing Strategy

This project follows the response to the question, If you were dropped off in London with 40 boots to test tomorrow, 20 for men, 20 for women, what would you do, and where would you go? I approach the situation operating independently leveraging the most reliable relationships within my network across elite men’s and women’s English football. This included players and coaches from the Premier League to the National League and the Women’s Super League.

Drawing on long-term relationships, I was able to evaluate each athlete’s competence and specific value in their insight during the testing, feedback, and communication process. A critical component in leading an athlete-driven insight process achieving innovative and effective testing, feedback, and communication.